A complete brand design for a Pediatric Therapy business based in Upstate South Carolina. This brand was built from the ground up with logo design, branding, photography, print design, and website design.
Logo Design
The logo was designed to represent the neurological pathways your brain uses to make connections. This was important to the Pathways team (as the word "pathways" is included in their business name). Navy, orange, and green were chosen as the brand colors.
Print Design
There were multiple print promotional materials designed for Pathways Pediatric Therapy. I designed an infographic half-page card (front and back, shown above) to pass out at conventions and schools. A full-page flyer (shown left) was created to display at local businesses, schools, and doctor's offices. A business card (front and back, shown below) was designed for members of the Pathways team to have on hand for making connections.
Photography
A collection of promotional images taken for Pathways to use for print and digital designs, and to post on the official Pathways social media pages.
Website Design and Build
An official website was created on wordpress.org and built out to reflect the brand identify of Pathways Pediatric Therapy. I created pages for "Home, About, Services, Resources, Developmental Milestones, and Contact." I used the logo I designed and photography I shot. I carried over the brand font and colors to create a cohesive look across all platforms.
